August 29, 2013

Pay-Per-Click (PPC) Services

We help clients grow through these paid traffic channels:

  • Google Ads (formerly Google AdWords – Search, Display, Remarketing, YouTube, Google Shopping/Product Listing Ads)
  • Microsoft Advertising (formerly Bing Ads)
  • Paid Social (Facebook Ads, LinkedIn Ads, Twitter Ads)

We have carefully crafted these two PPC partnership models to best fit your needs:

PPC Consulting Model

The PPC Consulting model is effectively an hourly PPC service. Myself or one of my other top notch strategists will personally be there for you, whether that be to simply answer questions you have, training, advice, or strategy. Beyond that, if needed, executing major initiatives (e.g. big campaign buildouts, or heavy tactical optimization) can be provided as well. In a nutshell, if you need PPC help at any level without the commitment of Monthly Management, then the PPC Consulting model would be best for you. (See Pricing)

Monthly PPC Management

The PPC Strategist will personally take over management of your PPC campaigns (or build them out from scratch if you don’t have any yet). They will onboard, manage, optimize, and work toward meeting your business objectives. This program works best for businesses that need someone to take PPC off their hands. If you don’t have the bandwidth, knowledge, or desire to micromanage your PPC efforts, but instead need someone you can trust to get it done, and get it done well, then the Monthly PPC Management model would be best for you. (See Pricing)

SEO & Other Digital Marketing Services

We intentionally focus exclusively on PPC marketing services in-house. However, we do partner very closely with other Digital Marketing Professionals who specialize in other disciplines, such as SEO, Social, Content, Video, and Web Design. It is very common for EMI clients to also be working with our partners for these other services. Please let us know if you’ll be needing other digital marketing services in addition to PPC and we’ll be happy to set up an introduction.